search articlesSearch

• View Quick List

E-Commerce

A Look at Your Online Customer Service

How to Prevent Abandoned Shopping Carts

Checkout Options for Your Online Store

General

4 Great Ways to Boost Sales

Wholesale Gift And Novelty Items Always A Boom

Keep Bad Check Losses Away from Your Bottom Line

Industry News

More Options for Buyers Keep Sales Up in Hard Economic Times

Inventory

For Retailers, the Holiday Season Doesn't Have to End on Dec. 25th

Marketing

Effective Email Marketing for Your Wholesale Business

Blogging and the Wholesale Business Owner

Traffic Generating Tips for the Online Wholesaler

Search Engine Optimization - SEO

The Basic Rules of Search Engine Optimization

Basic SEO Tips for Online Wholesalers

Seasonal

Wholesale Gift And Novelty Items Always A Boom

Christmas Wholesale Suppliers Always A Knockout!

Shipping

Take a Closer Look at Your Shipping

Tech

Google Analytics: Free, Easy, Comprehensive Tracking for Your Wholesale Website

Start the New Year Off Right with a Facelift…For Your Wholesale Website!

Craft an Effective Wholesale Business Website

Buy a link »

Google Analytics: Free, Easy, Comprehensive Tracking for Your Wholesale Website

By Sarah Pearson Published: 13/01/2009

So you’ve got a great website all set up for your wholesale business’s online store. You have the perfect layout, the eye-catching graphics, a great shopping cart system, and more, but are you forgetting something? If you don’t have a way to accurately measure your site’s traffic, then you definitely are!

 

Every business needs a way to track visitors to its website. This allows you to see where people are coming from, how they got to you, what they looked at on your site, and more – all of which are important components of putting together an accurate portrait of what works and what doesn’t when it comes to your website’s effectiveness.



This becomes even more important if you have an online store that you would like to make a great profit from, because to sell your items, you obviously need to attract customers. Enter Google Analytics – a free, easy, and comprehensive tool that will not only keep track of how many people have visited your site in a 24 hour timeframe, but will also let you know what search terms they entered into a search engine to get there and how long they spent looking at various pages on your site, and a whole lot more, like in-depth eCommerce reports designed to show you which sections of your site produce the most revenue, benchmarking reports that allow you to compare your site’s performance with that of the competition, and a way to email customized reports containing only the information you want to others. It also integrates closely with your Google AdWords account, lending you an extra layer of monitoring that lets you pick out what’s working and what’s not in your pay-per-click ad campaigns.

 

Google Analytics is hosted on Google’s secure servers, so your data and information is safe, and it is easy to implement for even the most novice of web users. To get it going, you must first sign up for an account. Then simply cut and paste a small snippet of code before the </body> tag in your website’s template, and in about 24 hours, you will begin collecting data.  Though it is so easy to install and use for beginners, all of its features certainly extend well beyond the basic, so the more proficient you get, the more you will get out of it, even when you become a seasoned expert – and remember, it’s free. What more could you ask for?

• Email to Friend
• Add to Quick List
• Print